A fast, repeatable way to find the name, address, and phone mismatches that quietly split your local ranking signals, plus the six directories worth your time.

The primary category is the single setting that tells Google what your business is. Pick it wrong and you can be invisible for your best searches while your profile looks perfectly complete.

Trade owners don’t want an SEO education. They want to know which leak is costing them calls this week. Here’s the audit-first process I use to turn home service businesses into retainer clients.